Our Book!!! Unfolding Fashion Tech: Pioneers of Bright Futures

Onomatopee 167, Marina Toeters / by-wire.net, 2019

Unfolding Fashion Tech: Pioneers of Bright Futures

Order now!!! €24 ex. shipping.  @Onomatopee  Or feel free to email me for inquiries.

Content: 50 Innovative Fashion Projects + 8 Short Articles by Daniëlle Bruggeman, Jan Mahy, Rens Tap, Ben Wubs, Loe Feijs, Koen van Os, Gail Kenning, Lianne Toussaint, Stephan Wensveen, Anke Jongejan, Pauline van Dongen and Oscar Tomico.

Despite technological advances in new materials, design processes, artificial intelligence, 3D-printing, miniaturized electronics and design software, changes in the fashion industry and everyday apparel have not been as significant as we might expect. Should the fashion industry embrace any of these innovations, its system could change completely within only one or two seasons.

This book shows what the future of fashion could look like, according to designers, scientists, industry professionals and theorists in the fashion tech field. It unites their different perspectives on the challenges and explores alternatives to the plentitude of discarded garments buried in landmasses. Unfolding Fashion Tech: Pioneers of Bright Futures offers a hopeful vista for the future of fashion, textiles and technology.


A special timeline insert places the pioneering Fashion Tech projects in the historical context of innovation.


Marina Toeters, fashion tech designer, selected an overview of fifty pioneering fashion tech projects realised in the last twenty years. These projects are complemented by eight short theoretical and practical articles to put the growing global fashion tech scene in perspective. Written by professionals from the fields of technology, fashion and academia, the articles contain up-to-date information that will allow the reader to meet or catch up with the field.

Presenting the present day state of fashion technology, and a glimpse into a future where fashion and technology merge.


Find biographies of all authors here


Type softcover
Dimensions 55 x 220 mm / 6.1” x 8.66” inches (portrait)
Pages 172
ISBN 978-94-93148-14-7
Language English
Release date 15/08/2019
Binding sewn and glued
Paper Premium cream 1.95, 90 grams (inside) Colorplan Ice White, 270 grams (cover)
Edition 1600
Color Cover 2/1 PMS 803 (fluor yellow) + PMS 2767 (dark blue) / PMS 2767 (dark blue), Content: 4/4 full-colour
Printer Wilco, Amersfoort (NL)
Font Larish Neue (by Radim Pesko) and Graphik (by Christian Schwartz)
Image specs 199 images PMS 2767 (dark blue), 63 images in full color
Details fold out timeline 2/2 PMS 2767 (dark blue) + PMS 803 (fluor yellow), with 142 images in PMS 2767 (dark blue), 700 x 220 mm / 27,3” x 8.66” inches///
Editor Marina Toeters (by-wire.net)
Authors Daniëlle Bruggeman, Jan Mahy, Rens Tap, Ben Wubs, Loe Feijs, Koen van Os, Gail Kenning, Lianne Toussaint, Stephan Wensveen, Anke Jongejan, Pauline van Dongen and Oscar Tomico
Graphic Inedition (Eva van der Schans)
Production assistant Daisy van Loenhout
Editorial assistant Cindy Tieleman
Text editor Gail Kenning
Made possible by Eindhoven University of Technology and NL Next Fashion & Textile




Fashion Tech Pioneers represented in the book:
Angella Mackey, Aniela Hoitink, Anja Hertenberger, Anke Jongejan, Anouk Wipprecht, Bambi Medical, Barbara Pais, Bart Pruijmboom, Bas Froon, Beam Contre Choc, Bianca Gorini, Brigitte Kock, Bruna Goveia Da Rocha, by-wire.net, Daisy van Loenhout, Danielle Roberts, Eef Lubbers, Eindhoven University of Technology, Eunbi Kim, European Space Agency (ESA), Fabienne van der Weiden, Gail Kenning, Hellen van Rees, Holst Centre, Ilfa Siebenhaar, Ilja Visser, Jasna Rokegem, Jesse Asjes, Jessica Joosse, Karin Vlug, Kristi Kuusk, LABELEDBY., Laura Duncker, Laura Luchtman, Laurentius Lab, Leonie Tenthof van Noorden, Lithe Lab, Living Colour, Loe Feijs, Malou Beemer, Marina Toeters, Martijn ten Bhömer, M.nster., Melissa Coleman, Mohamad Zairi Baharom, MVO nederland, NEFFA, Niek van Sleeuwen, Pauline van Dongen, Philips, Sibrecht Bouwstra, Solar Fiber (Meg Grant, Ralf Jacobs, Marina Toeters and Aniela Hoitink), StudioBonvie, Studio PMS (Puck Martens, Merle Kroezen and Suzanne Mulder), Qi Wang, Sanne Karssenberg, Saxion, Smart Functional Materials, Spellbound, Studio Roosegaarde, Tamara Hoogeweegen, Tim Walther, TU/e Wearable Senses Lab, University of the Arts Utrecht.


You can purchase a copy of the book Here @Onomatopee and receive it in your mailbox as soon as it rolls off the press. This is planned for mid August.

Want to know more about the book? Feel free to email me for inquiries.

Great present for creative graduates and students interested in design, technology, fashion innovation and the future.
Inspirational read during the summer.
Concrete actionable suggestions for who wants to become active in this exciting field.
Get in the loop for all global events around the book launch.
Win tickets for the launch party during Dutch Design Week.


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