VIBE project

The museum sector is particularly traditional in terms of exploring new approaches of experiencing,  channelling knowledge and culture. Which is in the current COVID-19 crisis, forced to innovate. Creators urgently need to address and adapt their content. So that it efficiently taps into what the new generations ‘such as generation Z’ are demanding in terms of content.

In the context of progressive visions of creativeness, for younger generations, cross-sectoral innovation, new cultural consumption and experience models that tap into megatrends or shifts. Are where VIBE stands:

VIBE is a platform for cultural content, community exchange and hybrid experiences that present new ways of consuming culture.

The main goal is to design the next-generation ‘museum’ with audio-visual content and experiences. Through integrative co-design with an excellent technique for cross-sectoral advancement.

Vibe x

In the VIBE project focuses on mixed reality to create (virtual) clothing to inspire generation Z and their future and how they consume culture. The main concept behind this is the relation to the body. The project in initiated by  ELISAVA Barcelona School of Design and Engineering. is accompanied by two other creative companies, MagmaCultura Paris and Nemorin Film&Video London. Together we will create Active Activism Act content. Here one of our very first attempt.

Visions By Experience: the future of curated culture consumption and experience. – VIBE is developed with the support of the Creative Europe programme of the European Union. This publication reflects the views only of the autor, and the Commission cannot be held responsible for any use which may be made of the information contained therein.