I printed 150 homepages of designers and companies in fashion, technical developers and educational institutions, which already collaborated in fashion and technology. Lay them out from most technical till most fashionable and discovered the following differences: Fashion sites are very up-to-date; around Christmas-time everything looks like Christmas. The color use is changeable, just like fashion, but a lot of black and gray (because that’s fashionable this season: 2007). The balance pictures/text is 50/50, maybe even more pictures. Most fashion sites use only one frame and try to create a comfortable feeling with visuals, while technical sites use lots of frames, cells and columns. This gives a more restless but informative and structural atmosphere. Technical sites use lots of blue, green and red, colder and brighter colors. The balance pictures/text is 80/20.

Semiotic site research- technicians - fashion What are the main differences in online communication between technicians and designers? I needed to do this research because by-wire.net must become an ‘in-between space’. Both, designers and technicians must understand it. [<<]