2 Dany Jacobs 2005 p274 3 Ellen [20070504 blog] Print Unlimited

•acceptance: [<<] Innovation needs to be done in little steps, as shown in the wearable electronics example about implementation of electricity in garments, ‘the more an innovation ties in with the existing culture --and is compatible with existing norms and values-- the more easily it will be accepted and disseminated’2 This is technical mediation [>>]. By creating lots of techno garments people get used to it and start experiencing and responding to the ads. Designers also need some time to accept the changes. Ellen from Print Unlimited told me that, ‘ten years after introduction, fashion designers get used to digital textile printing. Most of the times it takes three years before designers use the specific qualities of a new technique.’3 [<<]