3 Petran Kockelkoren 2003 p8 4 Petran Kockelkoren 2003 p14

•Technical mediation [<<] ‘The cultural process in which technique extends our perception capacity, social relations rethinks and thereby appropriate new imagery and meaning granting required, is called technical mediation.’3 ‘Mankind is excentric; it sets himself in the center. If new techniques are made available for the first time to public, a period of off-centering occurs, this means that the users stand strange compared with technique and the world which is excluded by it. But soon re-centering strategies are brought in, as a result of which technique in question becomes domesticated.’4 Mankind has to experiment with new techniques to become re-centered and domesticate the innovation. Technicians and designers are re-centering systems. To make lots of techno garments people get used to it and start using and experiencing the ads. [<<]